We have worked in the real estate industry since 2013.
After years of working in real estate, I found 3 things that I felt could fix and improve a real estate transaction.
First, why does the seller ALWAYS pay a commission to the Buyer’s Agent?
The buyer agent’s LEGAL responsibility is to negotiate the BEST terms and price FROM THE SELLER!
Think about that for a moment….
The seller is paying someone to negotiate AGAINST their best interests! The buyer agent’s job is to TAKE money from the seller’s pocket, yet the seller PAYS THEM!
Why would any seller EVER consider doing that?
“Well that’s the way it’s always been done” just can’t be the answer.
This NEVER made sense to me.
Second, the minute a listing price has been established on a home and placed in the MLS, the value has been set. PERIOD! The seller may get a little bit more or a little bit less for the home, but that’s it!
So, why should a seller be forced to establish a ceiling on how much a buyer CAN or WILL pay them? That’s CRAZY, right?
If you’re a seller, here’s a CRITICAL point you should understand….the Buyer is the ONLY person who establishes home values….NOT the agents, NOT the appraiser and NOT the homeowner. Only the person who is willing to write a check can set the value of a property!
So, how does hiring an agent affect the price a seller receives? It’s SIMPLE, an agents REAL job is to get as many potential buyers as possible to see your home. We get buyers to fall in love with your home, make sure they have approved financing to close on the home and reduce the overall stress of selling a home.
Business savvy Agents spend 24/7/365 days a year and tens of thousands of dollars (sometimes in excess of $100,000 per year) on marketing with the sole purpose of finding buyers for their listings!
Our AGGRESSIVE marketing system driving potential buyers to the home is paramount to putting the most amount of money in your pocket. Hiring the “wrong” agent could cost you thousands of dollars. Every week I see listing agents making costly mistakes that their seller will never know about. I knew I had to create a way for sellers to know that absolutely NO money was left on the table
That brings me to the third and last issue I wanted to correct….We needed an OPEN and TRANSPARENT real estate transaction and process.
A process where the seller could list their home without setting a ceiling on the price they want. A process that transparently shows the buyer exactly what they need to offer to make this their future home. No more highest and best offers potentially leaving money on the table.
We establish a hard deadline to make an offer, psychologically creating a sense of urgency on the buyer’s end. Think of it like an online “auction” where the buyers can compete by continuing to raise their offers in real time!
That pressure gets buyers to start making “emotional” decisions, NOT logical ones. How could they miss out on the home of their dreams for just an extra $500?
Don’t believe it? Go down to the County Courthouse and watch bank foreclosure auctions take place! You’ll see EVERY bidder pays more than they initially planned to! That’s why banks and government entities sell their homes in that manner!
They simply NET MORE money!
Remember, when buyers compete the seller ALWAYS win!
But the buyer also wins by getting the home they wanted! If a buyer REALLY wants a specific home, they have the ability to pay whatever is necessary to get it.
Both parties get what they want….the seller gets the highest possible price in 14 days and the buyer gets the home of their dreams! A win, win for both parties!
The MOST IMPORTANT thing an agent should be able to offer you as a seller is a platform that allows the buyer to pay as MUCH as they WANT for your home AND make sure you receive the HIGHEST sales price possible.
Until NOW, there was NO platform like that for everyday home sellers to maximize the equity in their home!
So, we went out and created our own system to accomplish all of this for home sellers.
Our team of agents across multiple states utilize the Homeboss™ Listing System Platform to NET home sellers the HIGHEST price possible, in only 14 days. NETTING them more money because they are NOT paying a Buyer’s Agent!
Now we are making it available in Central Kentucky!
One more thing…maybe you’ve thought about getting some of the low-ball cash offers you’ve been seeing on TV because you want to sell FAST and eliminate the hassles!
Don’t even think about it! We can get your home under contract in just 14 days without any hassles. Heck, we’re not even putting a lockbox on the home!
But, if you REALLY want to explore your cash offer options, we work with over 50 hedge funds and institutional investors, so let us help you look at that option. About 25% of our investors will pay market value for your home and turn it into a rental property!
So, if you’re ready to get your home sold NOW, visit: BuyYourHomeKY.com to schedule a time to get your home listed!
Simply click on the “LIST MY HOME NOW!” button and it will take you to my calendar so we can schedule a time for us to talk and get our paperwork filled out.
So, go ahead and visit: BuyYourHomeKY.com and schedule a time to get your home listed and SOLD!
Homeboss® and the Homeboss Selling System® are not affiliated with EXP Realty or EXPI World Holdings.